In these headings, there are also two examples of links: one to the Midwinter Swap page, and one to Bell Witch’s author’s page.

You can use the normal <a href> tag, but you can also use this shorthanded version. Put the text you want to link from in quotation marks(”), followed by a colon (:) and the location you want to link to:

"Link text":http://www.link-location.com